So I use my cell phone to check the time. Call it an updated “pocket watch”. I’m sure a lot of you do, too. I like to keep my wrists free for hair ties and the occasional bracelet. But a lot of your peers are very passionate about watches, which they of course refer to as “timepieces”. Here’s a quote by writer Joe Wertz that speaks to this passion:
“A good watch should long outlive its wearer. The great ones are still handmade today by skilled craftsmen who tame metal into precision tools that rival the most complicated machinery in the world.”
I respect this need for something special, something painstakingly created. A watch, like any common commercial product, can range in price from a few dollars to a few million once you start adding gold and gems and famed designers to the mix (a side note: the annual “fantasy gifts” from Neiman Marcus are the “cheapest” in a decade, thanks to the recession).
Here’s something for you to think about. Often hailed as “the most complicated watch ever made”, the Tour de l’Ile from Vacheron Constantin has 834 individual parts inside. The face lists two time zones, gives the sunset time, has a perpetual calendar, and an astronomical indicator of the night sky. It took over 10,000 hours with a team of engineers and watchmakers to just design the piece. Given the intricate nature and expense, plus the fact that there isn’t a huge demand for pricey watches, they stopped production at seven.

Now, you’re a reasonable person, and thus you wouldn’t expect to find the Tour de l’Ile on sale for $99 this Black Friday. And while I too am a reasonable person, allow me to air that its price tag of $1.5 million doesn’t seem all that absurd given everything that went into the watch. Plus, it was a special project to commemorate the watchmaker’s 250th anniversary. That’s a long time perfecting a product. So it’s very expensive, yes, and not a purchase I’ll ever make, but not really absurd, especially when we consider this watch.

This is the 201-carat by Chopard. Besides the incredible impracticality of it (can you even squint enough to make-out the time?), it just looks ridiculous. Again, you can really just pile gems onto anything. This piece, with no real design skill needed, and certainly not years of design and production time, will cost you a cool $25 million.
Personally, I find it ugly.
And so, I ask you. What do you think about watches? Are they a necessity? An accessory? Heirlooms, meant to be passed down? Or perhaps, like me, you don’t even wear one…